Council tackles roadside trailer advertising

Media release - 13 February 2018

Kempsey Shire Council will begin a campaign targeting trailers illegally parked in road reserves for advertising purposes.

Council’s Manager of Development Assessment, Erin Fuller, said the decision to take action comes in response to a proliferation of illegal trailer advertising across the local government area.

" are concerns associated with this form of advertising because it can create hazards by distracting motorists and blocking their vision, as well as impacting on visual amenity,” Ms Fuller said.

Recent legislative changes by the State Government will see trailer advertising on roads, road shoulders, footpaths and nature strips banned altogether from 1 March 2018. These changes do not apply to advertising that is associated with the primary use of a trailer, such as a tradesman using a trailer in the course of their work.

Warning letters will be sent to advertising trailer owners during a two-week grace period before enforcement action begins.

“Under NSW legislation, the use of a trailer as an advertising structure parked without approval attracts a fine of $1,500 for individuals and $3,000 for businesses,” Ms Fuller said.