Increase in visitors to the Macleay Valley

Community life - 26 September 2017

The school holidays are set to be even busier than last year with the Macleay Valley’s tourism sector continuing to grow, according to recent statistics.

New August figures show that domestic and international visitors have been taking advantage of the dry, sunny conditions with a 25 per cent increase in the number of visitors coming through the Kempsey Visitor Information Centre and a 22 per cent increase to visitors to the South West Rocks Visitor Information Centre.

There was also a 75 per cent increase in traffic to council’s tourism website - www.macleayvalleycoast.com.au  - predominately accessed by those browsing the Macleay Valley Coast’s social media pages such as Facebook and Instagram which have also had increases in online traffic.  

Kempsey Shire Council’s, Manager of Economic Sustainability, Susannah Smith, said the statistics show that council’s marketing campaigns are on the right track.

“It’s very pleasing to see an increase in visitors to the Macleay Valley but it’s easy to see why. We have the best of both worlds from our pristine beaches, quaint country towns and the beautiful hinterland region,” she said.

“We acknowledge that tourism is a key driver for our local economy so we will be continuing to focus on our target marketing campaigns to promote the best things that our valley has to offer.”

Visitors are also benefiting from Australian Tourism Park Management (ATPM) taking over the management contract of the Macleay’s five iconic holiday parks located at Crescent Head, Hat Head, Horseshoe Bay, Grassy Head, and Stuarts Point.

Since the transition, ATPM has launched a new website with online booking capabilities and has improved branding across all of the parks.

For more information, please visit:

Killick Creek, Crescent HeadCrescent Head is always a popular destination for tourists.