Digital Marketing Training Scholarships now open

Media release - 8 March 2017

Macleay Valley business owners are being encouraged to apply for a Digital Marketing Training Scholarship to enhance their skills in the online world.

Kempsey Shire Council, with the support of the NSW Department of Industry’s Future Towns Funding, is offering 30 scholarships, each worth $3000, to eligible businesses across all industries.

Recipients will receive customised digital marketing training in the form of short, sharp workshops and one-on-one mentoring over a 12-week period, starting on Monday 3 April. The program will be facilitated by marketing and brand expert Kirsten Basford.

Kirsten has previously worked with the Macleay Valley business community in 2015 to deliver the highly successful ‘Smith St Experience’ marketing campaign as part of Council’s post-bypass economic strategy.

Council’s Economic Sustainability Officer, Kristy Forche-Baird, said the Digital Marketing Training Scholarships are a great opportunity for local businesses to enhance their online presence and develop strategies to increase their sales revenue.

“With consumers’ digital consumption expanding, it’s important that businesses embrace digital marketing to remain competitive,” she said.

“I would strongly recommend that anyone with an interest in digital marketing whether it be social media, optimising traffic to your website, or wanting to create an online sales channel to apply for a scholarship.”

Ash Moorehead, owner of Kempsey-based homewares business, Buddy and Me, knows firsthand how important digital marketing can be for a small business, having used social media, including Instagram and Facebook, to promote her brand.

"Social media and my website are crucial parts of my business. I see it as a way of creating a personality for the business by allowing the customer to see the behind-the-scenes," she said.

“I believe an understanding of digital marketing has the potential to improve any business tenfold and I hope to see more businesses taking part in this fantastic professional development opportunity.”

Businesses interested in applying should go to www.kempsey.nsw.gov.au/mvlb

Applications close on 24 March. For more information contact Kirsten Basford on 6566 3388 or e-mail: kirsten@kirstenbasford.com

Social media is already an important marketing tool for many local businesses particularly for Kempsey business, Buddy and Me. Owner Ash Moorehead is pictured (at right) with Kirsten Basford who will be facilitating the Digital Marketing Training.