Summer Smarts campaign

Media release - 10 January 2017

With summer in full swing and an influx of visitors to our region, Kempsey Shire Council is working with the community to make our beaches and parks clean and safe through the coordination of a summer education campaign.

You might have seen promotional posters around the shire’s beachside locations promoting the Summer Smarts campaign, which aims to encourage those using the beaches, parks and reserves to play “smart” by following five simple steps.

Council’s General Manager David Rawlings said the campaign will appeal to common sense.

"The Summer Smarts campaign involves a combination of radio and print advertising, social media and posters around our beach communities,” Mr Rawlings said.

"Along the lines of many public safety education campaigns, we are hoping the simple messages remind locals and visitors alike to consider their own behaviour and the enjoyment of everyone around them.”  

The campaign is based around the five smart holiday fun messages of:

  • Swim between the flags
  • Make sure you have a permit to drive on the beach
  • Always take note of parking and safety signs at beaches and reserves
  • Respect our public facilities
  • Take your rubbish to the bins provided

The campaign will be run in conjunction with Council’s ranger presence in the beachside towns and villages of the Shire throughout the month of January.

The Summer Smarts campaign aims to educate locals and visitors to play it ‘smart’ when at the beaches and parks.